THE 2010 PORSCHE GT3 CUP CHALLENGE

Overview
• National 6 round series
• 20+ car fields
• National television coverage on free-to-air & pay TV
• The jewel in the crown is the series’ visit to the Bathurst 12 hour endurance event, raced at the nation’s most iconic motor racing track, Mt Panorama, Bathurst
• It is a series for the enthusiastic, the committed and the motivated. The field is currently made up of predominantly self-made successful businessmen
• Porsche normally-aspirated models competing include GT3 Cup Type 997 and Type 996, vehiclesand earlier model 911’s based on power/weight ratios

Porsche’s racing heritage is legendary. It has conquered the gruelling 24 hours of Le Mans 16 times – the most wins of any manufacturer. The German marque has also reached the pinnacle of Formula 1 and GT racing in every corner of the globe. The hard lessons learnt at the very cutting edge of motorsport are key ingredients in the success of GT3 Cup Challenge racing.

The GT3 Cup Challenge Australia was modelled on the international series of the same name, and was established in Australia in early 2008 with the full factory support of Porsche Cars Australia.

In Australia the category consists of a number of Classes, with the Porsche 911 GT3 Cup car in both type 997 spec and type 996 spec competing for Outright race wins. All other previous model normally-aspirated Porsches are eligible for both Outright & Class honours.

The Series runs as a part of the ShannonsNationals Motor Racing Championship calendar, which is recognised by the Confederation of Australian Motor Sport (CAMS) as the country’s second tier of national-level motor sport competition.

2009 Season Review
• A total of 33 different drivers have competed in 2009 thus far
• The 2009 season was made up of six (6) rounds in four (4) States, with the final round to
be held at Sandown on 28-29 November
• A total of 40,567 spectators have attended the six rounds in which the GT3 Cup Challenge Australia series participated

 Marketing Strategies
The category did not formally allocate a marketing budget, however, maintained a modest focus on the following strategies;
•Create awareness and understanding of the brand and series through the Porsche Club and Dealer Networks
•Target motor sport enthusiasts through editorial
•Utilise targeted media for brand building and tactical campaigns
•Maximise editorial opportunities
•Utilise online advertising

Television
• Year-to-date (2009) there has been a combined total of 780,000 viewers for GT3 Cup Challenge episodes
• Total ‘air’ time (year to date) is 6.5 hours across Network 7, SBS and FoxSports 1 & 2 networks
• Free to air TV: Round 1 (Bathurst) was a 30min post-produced program on Network 7 metro aired on Saturday 4 April at 1330hours attracting an aggregate of 129,573 viewers with Rounds 2-6 on SBS as a 30min post-produced program during “Speedweek” with an average of 130,000 viewers per episode
• Subscription/Pay TV: FoxSports 1 and 2 aired full replays of the 30min programs for Rounds 2-6 on “Inside Speed” and “Full Noise”
• International TV: TVNZ and FoxSports

Print
• GT3 Cup Challenge Australia receives regular print coverage in specialist magazines,
numerous regional newspapers, Official Porsche, Porsche Club & Porsche Dealer magazines

Radio
• Recognition on regional radio stations Press Releases
• Regular Press Releases generated by our dedicated PR & Media Manager

Web
• GT3 Cup Challenge Australia has a website dedicated to results, driver profiles and series information

2010 PORSCHE GT3 CUP CHALLENGE CALENDAR